Digital marketing that converts
Marketing for a business that sells in naira, cedis or shillings to customers on WhatsApp and Instagram. You plan, run and measure one real campaign across content, search and a small paid budget, and learn to report what worked.
6 modules · 22 lessons · taught with Meta Ads, Google Ads, Mailchimp, WhatsApp Business
About 7 hours: 6 hours 35 minutes of lessons, including their exercises, plus 45 minutes for the assessment.
What you will be able to do
- Write content that sells without sounding like an advert
- Set up search and social campaigns with a small budget
- Build an email and WhatsApp list and use it
- Measure results and report honestly
On completion
Codality verified certificate: Digital Marketing Foundations, issued to your profile and shareable with one link.
Modules
- 01Free
Who buys and why
3 lessons · 50 min
- 02Plus
Content that converts
5 lessons · 90 min
- 03Plus
Search and paid, small budget
5 lessons · 100 min
- 04Plus
Email and WhatsApp
4 lessons · 75 min
- 05Plus
Measuring and reporting
4 lessons · 80 min
- 06Plus
Assessment: your campaign report
1 lesson · 45 min